Marketing

  Are you new in Marketing and you want to learn its basic rules and strategies? 

 Have you got a background in Marketing and you want to enrich your knowledge in modern trends and developments, such as Digital Marketing?

  Have you got knowledge and experience on Marketing and you want to specialize on particular sectors of it, such as Industrial Marketing? 

This category of books is dedicated to Marketing, as regards to its general rules and strategies as well as to special Marketing issues, covering in many ways the lecture needs of our readers. In fact, each and every Marketing book is a unique study and analysis of Greek and foreign examples and their application on the world of businesses, in order to make it easier for the readers to develop their critical thinking and gain experience.